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Positively Peterborough

EuroConnect still pulling in business for Peterborough firms


The EuroConnect international business event organised by Greater Peterborough Investment Agency (GPIA) in February is still generating business for local companies, more than four months after it finished.

This is the conclusion of a study just completed by GPIA of firms which took space at the event in order to make new foreign and UK trade contacts.

Forty English host companies - mostly from the Peterborough area - say they have reached a total of 94 commercial, technical or financial agreements with other host companies or foreign visitors. A number of these have already led to new export orders.

At a meeting of host companies organised by GPIA to discuss the longer-term impact of EuroConnect a number of Peterborough firms reported business activity flowing from their attendance at the event.

  • Peterborough-based engineering firm Peter Brotherhood has found new suppliers in the UK, the Czech Republic and Spain.

  • Local consultancy and training firm Personnel Matters is pursuing a number of business opportunities - including negotiations with a Middle East government over a potential major training contract.

  • Blanc de Bierges of Whittlesey has made "a number of overseas contacts which have long-term business potential".

  • Peterborough architects Ruddle Wilkinson recently sent a team to Estonia to talk to potential clients introduced at EuroConnect.

  • Spalding-based Foodnet has introduced a number of foreign firms to local companies which could act as UK agents and distributors for their products.

  • Sterling Nut & Bolt Company in Peterborough has secured both a new customer and a new supplier through EuroConnect.

  • Vegetarian food manufacturer Bean Thinking of Soham is in discussion with a potential Danish customer - and with a UK firm, which was also a host at EuroConnect, that may win a contract to help design and build a new factory for the company.

  • Acoustic Associates of Peterborough has two potential new clients wanting advice on quality systems and noise pollution control.

Further afield, companies from places such as Stroud in Gloucestershire and Grantham in Lincolnshire which took stands at EuroConnect are reporting new business as a result.

GPIA chief executive Gloria Milne said: "It is tremendous to hear that so much business has already been done and that contacts made at EuroConnect are still being followed up with the prospect of more business. This can only be good for the local economy.

"Equally important from GPIA's point of view is the fact that EuroConnect really put Peterborough on the international map. All the feedback we have received from our many foreign visitors has been extremely positive and the European Commission congratulated us on an extremely well-run event.

"EuroConnect enabled us to bring some leading European businessmen together here in Peterborough. It has helped us to get the city known and talked about across the continent." 

June 2000

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