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Peterborough UK
15:26 on Friday
1 March 2002

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Positively Peterborough

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Campaign promotes sales of development land


An advertising campaign designed to promote sales of development sites in Peterborough has been launched by English Partnerships, the government agency for regeneration and development.

The advertisements feature land owned by English Partnerships at Bakewell Road, Orton Southgate; Dukesmead and Papyrus Road, in Werrington; and Edgerley Drain Road in the city’s Eastern Industry area.

They are booked to appear in alternate months through to January 2002 in Britain’s top-selling property magazines Estates Gazette and Property Week.

Gloria Milne, chief executive of Greater Peterborough Investment Agency, welcomed the initiative. She said: “This is excellent news for the Peterborough property market and should help stimulate further enquiries by companies that wish to expand or relocate in this area.”

English Partnerships is also working in collaboration with Peterborough City Council and Greater Peterborough Investment Agency on a major advertising campaign to build awareness about Peterborough’s benefits as a business location, using advertisements that employ bold colours and type styles. The campaign slogans develop the double PP alliteration originally devised for the Positively Peterborough branding created for Peterborough City Centre Forum.

May 2001

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