To celebrate the announcement of Marshall Motor Group as the new title
sponsor for the Peterborough Dragon Boat Festival for 2004, staff
representing the eight Marshall franchises in Peterborough recently
took time out of their busy schedules to practice their dragon boat
paddling technique. Wrapped up warm in the brightly painted Chinese
dragon boat with its ornately carved dragon's head and traditional
drum, they will be hoping for better weather when the real action
starts in May!
The Peterborough Dragon Boat Festival
has become the biggest corporate and community team event in
Peterborough. Now in its sixth year, it takes place on Sunday 9th May
on the River Nene opposite the Key Theatre with more than 50 crews
expected to battle it out over the 250m race course watched by several
Exciting, colourful and great fun, no
previous experience is required to take part in the Peterborough
Dragon Boat Festival, just plenty of team spirit! The ornate 40'
Chinese dragon boats and all racing equipment are provided and each
crew (of between 12 and 17 people) is guaranteed a minimum of three
Ivan Cooper, Regional Director of
Marshall, commented "We decided to sponsor the Festival due to
the success and popularity of the previous events. The group are very
excited about this year's event and will also be entering several
teams. We are pleased to have now had the opportunity to practice but
hope we will move a bit faster on the day!"
The Marshall Motor Group is the
largest founding division of the Marshall Group with 42 showrooms
representing 16 different manufacturers. The Marshall Motor Group has
operations throughout East Anglia, as well as Leicester and Reading
and is widely recognised as a leader in the development of large
multi-franchise sites including the Marshall Car Centre in Cambridge.
The Group which has been operating in Peterborough, for well over
fifty years now has nine franchises; Toyota, Vauxhall, Peugeot, MG
Rover, Chrysler Jeep, Jaguar, Honda, Land Rover and more recently
Carol Lester, Director of Festival
organisers, Gable Events, said "We are delighted to welcome
Marshall Motor Group as the new title sponsor of the Peterborough
Dragon Boat Festival and we look forward to working with them to
ensure this year's event is even bigger and better than ever. The
Festival continues to grow in popularity every year so we recommend
companies get their entries in early to guarantee a place".
With plenty of bankside activities,
live music and entertainment, the Festival offers a great day out for
the teams, their families and supporters. It is also a superb way to
raise money for good causes with many local charities set to benefit
from cash raised through sponsorship by the participating crews.