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00:44 on Sunday
17 November 2002

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New business aims to boost cancer charities 

A Peterborough woman has taken the plunge by launching a new internet service to help larger ladies buy their lingerie.

www.double-d.com fills a gap left by the high street retailers, providing a full range of cup sizes from B to J and back sizes 30 to 56.

Linda Parrish-Smith has also pledged to donate 50p per order to breast cancer research charities, with a further £10 donated from any order worth more than £150. She said: "Breast cancer is obviously very important. Itís such a dreadful disease that affects so many people and I wanted to do something to help."

The benefit of on-line shopping also means that they never close, allowing busy women to order at a time that suits themselves.

The men in their lives also have a way of shopping for them, in comfort and with no embarrassment.

www.double-d.com stocks a huge range of colours and brands, with Chantelle, Charnos, Exquisite Form, Fantasie, Freya, Pastunette, Rigby & Peller, Silhoutte, Sloggi, Triumph and Ulla Dessous all available.

Linda added: "I saw a gap in the market two or three years ago, whilst buying lingerie for a department store group.

"High street retailers don't stock a full range of sizes because, locally, the market is often very limited for the larger cup and back sizes, so the internet is an ideal way of reaching this dispersed audience."

The website also includes news and articles about lingerie and fashion, a breast awareness guide and details of the charities the company supports.

October 2001

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