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05:55 on Friday
18 June 2004

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easyJet's marketing guru shares his secrets


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A senior figure from one of the country's biggest business success stories is the speaker at the June seminar from the Peterborough group of the Chartered Institute of Marketing (CIM).

David Magliano, easyJet's strategic marketing director will deliver a seminar entitled: 'Ten low-cost airline marketing techniques that any marketer can use.'

CIM


Speaking at a similar event in Cambridge last year, he said: "I believe that the story of low-cost airlines has many lessons for those who work in industries that have nothing to do with air travel."

In the past few years, low-cost airlines have become an essential part of the travel industry. While traditional airlines have suffered, easyJet has grown - and keeps on growing.

With a wealth of marketing experience behind him, Magliano has a reputation for being a passionate speaker. He was previously director of sales and marketing at Go before the two airlines merged. His career also includes spells at major advertising agencies.

The seminar continues the group's policy of inviting marketing experts with a national reputation to their events. It follows an hour of networking with buffet that starts at 6.00 pm on Wednesday 18 June. It's being held at Perkins Innovation Centre Auditorium. Non CIM members are welcome and the seminar costs just 15 for non-members, with reductions for CIM members and students.

Anyone interested can book their place by calling the CIM bookings hotline on 0141 221 7700 with credit card details, or contact Bob Hogg on 01778 561484 for more information on this and other events organised by the Peterborough group of the Chartered Institute of Marketing.

June 2003

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