Speaking at a similar event in Cambridge last year, he said: "I
believe that the story of low-cost airlines has many lessons for those
who work in industries that have nothing to do with air travel."
In the past few years, low-cost
airlines have become an essential part of the travel industry. While
traditional airlines have suffered, easyJet has grown - and keeps on
With a wealth of marketing experience
behind him, Magliano has a reputation for being a passionate speaker.
He was previously director of sales and marketing at Go before the two
airlines merged. His career also includes spells at major advertising
The seminar continues the group's
policy of inviting marketing experts with a national reputation to
their events. It follows an hour of networking with buffet that starts
at 6.00 pm on Wednesday 18 June. It's being held at Perkins Innovation
Centre Auditorium. Non CIM members are welcome and the seminar costs
just £15 for non-members, with reductions for CIM members and
Anyone interested can book their place
by calling the CIM bookings hotline on 0141 221 7700 with credit card
details, or contact Bob Hogg on 01778 561484 for more information on
this and other events organised by the Peterborough group of the
Chartered Institute of Marketing.