The Cambridgeshire Chamber has launched new logo identities for its
four local Chambers – Cambridge, Fenland, Huntingdon and
The revised branding is the next
stage in the formation of local Chambers dedicated to dealing with
local issues for local members in their local environment.
Commenting on the appointment of
Peterborough-based marketing company, n.b. marketing to develop the
logo, Chief Executive John Bridge said:
‘It was important that the company designing the logos understood
that we needed to retain the umbrella branding of Cambridgeshire
while creating more prominent identities for the four areas that
make up the Cambridgeshire Chamber.
marketing presented a number of logo design options for the
Chamber’s consideration and has worked closely with us to achieve a
design that we are confident will achieve our objectives.”
Paula Finch of n.b. marketing
explained, ‘We approached this project
understanding that what was needed was evolution, not revolution.
Marketing, of which branding is one aspect, is often a developmental
process that builds on core strengths and adds value. Creativity is
always applied to our thinking, and we always ensure the creative
execution of any job is appropriate to achieve the right results.’
The new logos will be widely used
across all communication, including a soon-to-be relaunched Chamber