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Cambridgeshire Chamber launches new identities for four local Chambers

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Cambridgeshire Chamber of Commerce

The Cambridgeshire Chamber has launched new logo identities for its four local Chambers – Cambridge, Fenland, Huntingdon and Peterborough.

The revised branding is the next stage in the formation of local Chambers dedicated to dealing with local issues for local members in their local environment.

Commenting on the appointment of Peterborough-based marketing company, n.b. marketing to develop the logo, Chief Executive John Bridge said: ‘It was important that the company designing the logos understood that we needed to retain the umbrella branding of Cambridgeshire while creating more prominent identities for the four areas that make up the Cambridgeshire Chamber.

"n.b. marketing presented a number of logo design options for the Chamber’s consideration and has worked closely with us to achieve a design that we are confident will achieve our objectives.”

Paula Finch of n.b. marketing explained, ‘We approached this project understanding that what was needed was evolution, not revolution. Marketing, of which branding is one aspect, is often a developmental process that builds on core strengths and adds value. Creativity is always applied to our thinking, and we always ensure the creative execution of any job is appropriate to achieve the right results.’

The new logos will be widely used across all communication, including a soon-to-be relaunched Chamber website.

June 2005




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