The threats and opportunities
which e-commerce presented to business were explained
by Brian Salter and Naomi Langford-Wood, two leading independent business
and internet experts who have co-authored 12 books on the subject in the past two-and-a-half years.
Cutting through the jargon and
techno-babble, they explained how to establish a
web strategy and how to obtain more customers while providing a better service. They also explained that price
competition between internet software suppliers
gave small and medium sized enterprises (SMEs) a competitive advantage
over larger rivals.
"Small businesses can
have an attractive and viable web presence for a fraction
of the amount spent by the big boys only a few months ago," said Naomi.
"The savings in outlay
can be offset against prices, making your goods more attractive
in the marketplace and permitting customers to get what they want when
they want it."
The seminar, held at the
Garden House Hotel, Cambridge, was attended by the IoD's
recently-appointed new director general George Cox, the former chairman of computer giant Unisys.
It was chaired by Neville Reyner, deputy chairman of the East of England
Agency (EEDA), who announced the launch of a new E-Commerce Awards 2000 competition to encourage companies to
adopt e-commerce business technologies.
Cash prizes of £5,000, £3,000 and £1,000
will be awarded to the region's
most successful firms who will be entered into a national final for the chance of winning
The E-Commerce Awards 2000 are
sponsored by BT and NatWest Bank and applications
can be made via the website http://www.ecommerce-awards.co.uk/