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Peterborough UK
02:12 on Tuesday
17 April 2001

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Business Club - Showcase 2000 Exhibition

330 visitors came to Showcase 2000 to see 36 of the region's leading businesses exhibiting their wares. 

One exhibitor from the Financial Services sector closed a £300,000 deal!

Innovations, who specialise in presentation equipment, were also selling on the day, including a sale for projection equipment to another exhibitor, GPCCTE (The Greater Peterborough Chamber of Commerce, Training & Enterprise). Andy Russell MD of Innovations commented that Showcase 2000 was the best exhibition he had ever exhibited at.

Mike Marshall from Gildenburgh (printers) commented that he had collected a great many quality leads throughout the day "Gaining this number of quality leads would normally take me 3 months" he said.

A University for Peterborough who was also exhibiting is now in negotiations with Manpower to sponsor their football team.

Can't Cook, Won't Cook Competition

Planned as a bit of fun during Showcase 2000 an altogether more serious business to business event, four of the regions business people cooked up a storm in preparing a salmon dish for Helen Brinton MP and Peter Roddis editor of Business Plus magazine (standing in for Brain Mawhinney MP). Following the instructions of "Geoff 'the Chef' Hayward", Rob Cagan MD of the New York Bagel company teamed up with another American, Gaynor Ibottson Owner/Manager of Sharper Image, fashion importers against Richard Lightowler MD of Select Coffee Services and Christine Baughen Owner of Measures the butchers in Huntingdon.

Rob and Gaynor walked away the winners. Although they had never met before they worked well together as a team and showed their cooking abilities but also their management and listening skills and produced "a really tasty dish" said Helen Brinton.

Winning Exhibitors

Two of our exhibitors walked away with prizes. The first Gary Graves from Russell Extinguishers Services was presented with a bottle of Bollinger Champagne for best stand judged by Helen Brinton. Helen commented "It was a very difficult choice, there were so many really visual stands. In the end however I went for a stand that should represent real importance in the business community, fire safety in the form of Russell Extinguishers. Particularly with the recent death of conservative MP Michael Colvin and his wife I felt this issue was particularly poignant."

The second exhibitor's prize was presented to Louise Johnson owner manager of a hugely successful new local business, Rhythm and News. Celebrating their first year in business Louise and her team attracted the most guests through the exhibition doors on the day and in return won back 50% of the price of their exhibition stand, some £209.

Winning Guests

Diana Cruttwell from Diana School of Motoring won a Digital Reality Bundle (DVD Rom Drive and 3 DVD movies) in the visitor's competition sponsored by Swift Technology of Huntingdon. Five questions were posed to all of the day's guests, in order to find out the answers a trip around the exhibition hall and a visit to certain stands was all that was needed. The three runners up were Nick Kew, Marketing Manager from the Employment Service, Sophie Waller from Accent Consultants and Linda Parrish MD of D.D. Lingerie Ltd.

Carol Helen, Business and Recruitment Consultant simply put her name in a hat on Lite FM's stand and was picked live on air by Showcase 2000 Event Manager, Tanya Ashton winning her £4000 worth of Radio Advertising this summer on Lite FM.

The Showcase 2000 Seminar Medley

The day's seminar medley brought together 4 of the countries experts in their fields. Starting at 9.30am with Martin Williams, MD of the Results Corporation, one of the worlds leading specialists in sales and profit building strategies, presented "Grow your Profits... and become an EDGE Business™... an enterprise Dedicated to Growth and Excellence." This powerful seminar showed guests "The 3x3 Rule™", which highlighted how profits are driven by sales and how they can follow a powerful 3 step formula that could give them 42 different revenue generating strategies in their business.

At 2pm speaker Keith Osmund-Smith presented "Developing a Culture & Effective Communications in Your Company" which increased awareness of cultural issues and their implications and showed you how to create a truly dynamic culture and communications strategy which could transform the performance in seminar attendees businesses. Keith is an associate partner with Advances Solutions, a leading UK consultancy in organisational and cultural change. He has recently completed a 2-year assignment for the West Yorkshire Police to analyse, design and bring around profound cultural change.

Finally, from Blaze Business to Business, Michael Ford and Ian Borthwick highlighted the 10 key secrets that will ensure people visit their seminar attendees web sites. Their seminar entitled "Turn your Website into a Successful Sales Machine" started at 4.30pm. With over 40 years experience in communications, Michael and Ian helped guests ensure that their hard earned cash spent on web sites is rewarded with visitors, that prospects visit again and again and showed how their visits can be tracked.

March 2000




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