330 visitors came to Showcase
2000 to see 36 of the region's leading businesses exhibiting their wares.
One exhibitor from the Financial
Services sector closed a £300,000 deal!
Innovations, who specialise in
presentation equipment, were also selling on the day, including a sale for
projection equipment to another exhibitor, GPCCTE (The Greater Peterborough
Chamber of Commerce, Training & Enterprise). Andy Russell MD of Innovations
commented that Showcase 2000 was the best exhibition he had ever exhibited at.
Mike Marshall from Gildenburgh
(printers) commented that he had collected a great many quality leads throughout
the day "Gaining this number of quality leads would normally take me 3
months" he said.
A University for Peterborough who
was also exhibiting is now in negotiations with Manpower to sponsor their
Can't Cook, Won't Cook
Planned as a bit of fun during
Showcase 2000 an altogether more serious business to business event, four of the
regions business people cooked up a storm in preparing a salmon dish for Helen
Brinton MP and Peter Roddis editor of Business Plus magazine (standing in for
Brain Mawhinney MP). Following the instructions of "Geoff 'the Chef'
Hayward", Rob Cagan MD of the New York Bagel company teamed up with another
American, Gaynor Ibottson Owner/Manager of Sharper Image, fashion importers
against Richard Lightowler MD of Select Coffee Services and Christine Baughen
Owner of Measures the butchers in Huntingdon.
Rob and Gaynor walked away the
winners. Although they had never met before they worked well together as a team
and showed their cooking abilities but also their management and listening
skills and produced "a really tasty dish" said Helen Brinton.
Two of our exhibitors walked away
with prizes. The first Gary Graves from Russell Extinguishers Services was
presented with a bottle of Bollinger Champagne for best stand judged by Helen
Brinton. Helen commented "It was a very difficult choice, there were so
many really visual stands. In the end however I went for a stand that should
represent real importance in the business community, fire safety in the form of
Russell Extinguishers. Particularly with the recent death of conservative MP
Michael Colvin and his wife I felt this issue was particularly poignant."
The second exhibitor's prize was
presented to Louise Johnson owner manager of a hugely successful new local
business, Rhythm and News. Celebrating their first year in business Louise and
her team attracted the most guests through the exhibition doors on the day and
in return won back 50% of the price of their exhibition stand, some £209.
Diana Cruttwell from Diana School
of Motoring won a Digital Reality Bundle (DVD Rom Drive and 3 DVD movies) in the
visitor's competition sponsored by Swift Technology of Huntingdon. Five
questions were posed to all of the day's guests, in order to find out the
answers a trip around the exhibition hall and a visit to certain stands was all
that was needed. The three runners up were Nick Kew, Marketing Manager from the
Employment Service, Sophie Waller from Accent Consultants and Linda Parrish MD
of D.D. Lingerie Ltd.
Carol Helen, Business and
Recruitment Consultant simply put her name in a hat on Lite FM's stand and was
picked live on air by Showcase 2000 Event Manager, Tanya Ashton winning her
£4000 worth of Radio Advertising this summer on Lite FM.
The Showcase 2000 Seminar
The day's seminar medley brought
together 4 of the countries experts in their fields. Starting at 9.30am with
Martin Williams, MD of the Results Corporation, one of the worlds leading
specialists in sales and profit building strategies, presented "Grow
your Profits... and become an EDGE Business™... an enterprise Dedicated to
Growth and Excellence." This powerful seminar showed guests "The
3x3 Rule™", which highlighted how profits are driven by sales and how
they can follow a powerful 3 step formula that could give them 42 different
revenue generating strategies in their business.
At 2pm speaker Keith Osmund-Smith
presented "Developing a Culture & Effective Communications in Your
Company" which increased awareness of cultural issues and their
implications and showed you how to create a truly dynamic culture and
communications strategy which could transform the performance in seminar
attendees businesses. Keith is an associate partner with Advances Solutions, a
leading UK consultancy in organisational and cultural change. He has recently
completed a 2-year assignment for the West Yorkshire Police to analyse, design
and bring around profound cultural change.
Finally, from Blaze Business to
Business, Michael Ford and Ian Borthwick highlighted the 10 key secrets that
will ensure people visit their seminar attendees web sites. Their seminar
entitled "Turn your Website into a Successful Sales Machine"
started at 4.30pm. With over 40 years experience in communications, Michael and
Ian helped guests ensure that their hard earned cash spent on web sites is
rewarded with visitors, that prospects visit again and again and showed how
their visits can be tracked.