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13 June 2010

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Peterborough marketers prove they’re the tops


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Marketers from Peterborough featured prominently in the results of professional qualifications exams published by The Chartered Institute of Marketing last week.

Overall, the results show a 94% pass rate for Peterborough candidates, with 12% achieving Distinction grades and 24% achieving Merit grades in the papers for these internationally recognised qualifications.

In the Professional Diploma, one of the most sought-after qualifications, 100% of local candidates passed.

Courses for these qualifications in Peterborough are run by the locally-based training business Marketing Ability through their Peterborough College of Marketing division.

Principal tutor at the College, Bob Hogg, said “We are delighted that our students' hard work has paid off; they all combined their studies with full-time jobs and other commitments so it's especially impressive that they did so well, outshining the national averages by a long way.”

Commenting further on the news, Mr Hogg said that these results were further proof of the strength of the marketing profession in Peterborough: “There are a large number of organisations with their marketing decision-makers based in Peterborough, together with numerous marketing support companies.

“This means that Peterborough has a vibrant marketing community and these results prove there are new marketing professionals making progress in their careers to ensure this community carries on well into the future.”

Huge interest in marketing qualifications
At the same time as these results were being published, Marketing Ability announced that enrolment numbers for the coming year’s courses leading to these qualifications were at near record levels.

Mr Hogg said: “The fact that numbers are up for next year - and that in the majority of cases candidates are being sponsored by their employers - is an encouraging sign that organisations are seeing both marketing and training as important areas to invest in as they climb out of recession.

“We look forward to helping these new aspiring marketers to emulate the success of the past year’s candidates!”

Information about Peterborough College of Marketing’s programme of courses for the coming year can be found at www.marketingability.co.uk.

The College is also holding an induction evening at the Marriott Hotel on 7 September and anyone interested in attending can call 01733 233658 to reserve a place.

August 2009 - Peterborough UK Community Website

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