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17:20 on Sunday
20 June 2004

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Beaverbrooks named at Britain's most sparkling jewel

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Beaverbrooks have underlined their dominance of the high street jewellery market by winning the main prize at the 2002 UK Jewellery Awards - for the eighth time in the competition’s 11 year history.
The company - with a branch in the Queensgate Centre in Peterborough - clinched the Multiple Retailer Award in the annual ceremony organised by trade magazine ‘Retail Jeweller’.

Their branches were subject to unannounced inspections by researchers from the magazine, who were secretly marking them for the quality of their displays, the friendliness of their staff and general warmth of welcome.

And once again, no other company in the country could rival family firm Beaverbrooks, now in its 82nd year.

The company was founded in 1920 by three brothers with little more than a suitcase full of silverware and the right ideas about customer service.

Company spokesman Jeremy Smith said: "We’re absolutely thrilled, and genuinely touched, to have won this prestigious award.

"It’s a just reward for every single person within Beaverbrooks, it is them who make the company the success it is".

Retail Jeweller’s journalists gave the nation’s railways a thorough workout as they visited each of the short-listed retailers for a first hand look at the final contenders.

At the same ceremony the Beaverbrooks branch in Stockport won the accolade of Store Team 2002.
To put the award into context, there are an estimated 4,000+ jewellers across the country, just one in a hundred of which are branches of Beaverbrooks. The competition was intensely fierce.

It is not just the standard of the company’s 46 high street stores that is a matter of pride to Beaverbrooks - who also operate a successful internet operation - www.beaverbrooks.co.uk  

They also put a lot of effort and dedication into injecting fashion and craftsmanship into the diamonds, gold, platinum and silver that they turn into a wide range of jewellery.

October 2001




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