Their branches were subject to
unannounced inspections by researchers from the magazine, who were
secretly marking them for the quality of their displays, the
friendliness of their staff and general warmth of welcome.
And once again, no other company in
the country could rival family firm Beaverbrooks, now in its 82nd
The company was founded in 1920 by
three brothers with little more than a suitcase full of silverware and
the right ideas about customer service.
Company spokesman Jeremy Smith said:
"We’re absolutely thrilled, and genuinely touched, to have won
this prestigious award.
"It’s a just reward for every
single person within Beaverbrooks, it is them who make the company the
success it is".
Retail Jeweller’s journalists gave
the nation’s railways a thorough workout as they visited each of the
short-listed retailers for a first hand look at the final contenders.
At the same ceremony the Beaverbrooks
branch in Stockport won the accolade of Store Team 2002.
To put the award into context, there are an estimated 4,000+ jewellers
across the country, just one in a hundred of which are branches of
Beaverbrooks. The competition was intensely fierce.
It is not just the standard of the
company’s 46 high street stores that is a matter of pride to
Beaverbrooks - who also operate a successful internet operation - www.beaverbrooks.co.uk
They also put a lot of effort and
dedication into injecting fashion and craftsmanship into the diamonds,
gold, platinum and silver that they turn into a wide range of