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17:06 on Sunday
1 February 2009

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Government Minister singles out Advance Performance

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Stewart Jackson MP will be visiting the Advance Performance running store in Fengate, Peterborough at 11am on Friday 9th May.

The Shadow Minister for Communities and local Government, who is also a former Business Link Service Manager, will pay tribute to Samantha Hale and her team for the effective use they have made of Business Link’s services.

Both Pat Smith, Chief Executive and Steve Clarke, Partnership Director of Business Link in the East of England, will also be present for discussions with Stewart Jackson on the day.

Stewart Jackson has selected the award winning running store for praise because of its track record in using the services of the government funded Business Link, which provides practical advice for growing businesses. Founder of Advance Performance, Samantha Hale, originally started the independent running store from a back bedroom in 1996. Samantha now has 10 employees and two purpose-designed running stores in Cambridgeshire.

Samantha Hale explains, “In 2005 we saw the need to manage our reputation and image to increase our visibility in the market. Business Link has helped us from the beginning, over 12 years ago. In 2005 and 2006 we were able to take advice on re-branding, marketing communications, media training and public relations (PR). Business Link advised on reputable PR consultants to support the company’s marketing aims, which resulted in us successfully outsourcing our PR to Katrina Morphet of KAM Marketing Associates. Through the team of Business Link Advisors, we also gained access to a valued IT system which enables us to look at cash flows, forecasts and projections.”

Business Link Adviser Brian Leeming, comments, “Advance Performance is an excellent example of Business Link contributing significantly to the successful growth of a business. The profile of Advance Performance has been heightened over a sustained period of time, giving rise to a number of benefits such as improved customer communications, an increase in the workforce employed and a host of business awards for the company. I would recommend all local businesses to contact Business Link to use the support available.”

Samantha Hale agrees with this recommendation, adding, “We have a great resource available in Business Link here so use it! It’s so useful to have an external view on the challenges you face in business and to have pointers on how to overcome them.”

May 2008 - Peterborough UK Community Website




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