As times get harder, businesses need to
start thinking smarter. History proves that muscle does not always get
you threw tough times. Businesses need to look at their tools and
start using them to their fall capacity.
It doesn't just mean staff but it also
applies to tools. The Internet is a proven technology, which can be
used as a very powerful business tool, which is still under used by
There are many businesses in the local
area who have their domain names which is excellent but only use the
email facility and do not have a website.
This does not make good business sense.
A website does not need to have high maintenance, nor do you need to
be a computer guru to administer your site.
An company website can be used for many purposes:
Directing enquires to call you.
Promoting your company services or products.
Selling online and having an e-commerce presence.
Supporting your existing clients.
The website keeps your business operating
24 hours a day 7 days a week.
1.7 million U.K. SME's are online with only 450,000 SME's also trading
U.K. e-Commerce is growing at a rate of 30% per year. Consumer and B2B
expenditure in Europe will be over 11 billion Euros by the end of
The web can also be a major form of
saving money too. Companies can find suppliers any where in the world
and not be restricted by geography or transport. Online banking has
given business more flexibility and more control, which in turn
enables businesses to make smarter, decisions quicker.
The web is an excellent tool that has
many positive uses. It swings the pendulum back in the favor of the
SME. Which in the present climate is a massive plus.