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18:53 on Tuesday
28 October 2003

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Think smarter, act faster


As times get harder, businesses need to start thinking smarter. History proves that muscle does not always get you threw tough times. Businesses need to look at their tools and start using them to their fall capacity.

It doesn't just mean staff but it also applies to tools. The Internet is a proven technology, which can be used as a very powerful business tool, which is still under used by businesses.

There are many businesses in the local area who have their domain names which is excellent but only use the email facility and do not have a website.

This does not make good business sense. A website does not need to have high maintenance, nor do you need to be a computer guru to administer your site. An company website can be used for many purposes:

  • Directing enquires to call you.

  • Promoting your company services or products.

  • Selling online and having an e-commerce presence.

  • Supporting your existing clients.

The website keeps your business operating 24 hours a day 7 days a week. 1.7 million U.K. SME's are online with only 450,000 SME's also trading online. U.K. e-Commerce is growing at a rate of 30% per year. Consumer and B2B expenditure in Europe will be over 11 billion Euros by the end of 2001.

The web can also be a major form of saving money too. Companies can find suppliers any where in the world and not be restricted by geography or transport. Online banking has given business more flexibility and more control, which in turn enables businesses to make smarter, decisions quicker.

The web is an excellent tool that has many positive uses. It swings the pendulum back in the favor of the SME. Which in the present climate is a massive plus.

November 2001

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Article by:
Cyber Ware Ltd., Litton House, Saville Road, Westwood, Peterborough
Tel: 01733 765050

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