It is also true that the marketing mix is
not a simple question of price. The consumer or end user's buying
decision is made on the basis of many factors, only one of which is
Product appeal, fitness for purpose,
intrinsic brand values, distribution, availability, quality and design
are just some of the factors a consumer or end user will consider in
purchasing a product or service. It is difficult to generalise as each
country has its own particular purchasing culture and economics. But
it is true to say that well designed, appealing British products and
services are in demand all over the world. The problem is identifying
the markets and developing a strategy to sell to these markets.
Exporting is one way of growing your
business. It is an activity that is often undertaken on a reactive
basis with many companies seeing it as a part time activity.
To achieve maximum benefit from exporting
it is necessary to be committed and to commit resources proactively.
It is also necessary to balance the risk of a UK based growth strategy
versus entering a new overseas market.
Tradepartners UK, one of the local
Business Link services delivered through Cambridgeshire Business
Services (CBS), seeks to encourage and support small businesses
intending to commence exporting or consolidate and increase their
export activities in new markets. A comprehensive package of services
including market research, subsidised missions, sales lead service and
advice from an International Trade Adviser is available.
The Tradepartners UK team are now looking
to identify "novice" exporters in Cambridgeshire to
participate in a new programme, "Passport To Export". The
programme will include the development of an export action plan,
workshops on the basics of exporting, market research, signposting to
training opportunities and a market visit, plus the support and advice
from an International Trade Advisor through out the process.
If you would like more information on the
services available to exporters please contact the Tradepartners UK
team through Business Link services on 0845 609 7979.